Google’s Panda update to fight content-farms

Summary: In an effort to fight erroneous search results resulting from black hate SEO tactics, Google’s new update utilizes user feedback to rate the quality of search results.

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Google released its new weapon to fight content-farmers in February which it applied on April11 to all its English language searches. According to Google’s Webmaster Central blog,  “Panda” has affected two percent of search inquiries.

The new algorithm by Google utilizes user feedback, including what users choose to block from their search results.

However, this is prone to manipulation if a quality site is maliciously blocked by competing sites. Countering this, Google has introduced quality guidelines to help websites who may suffer negatively by the update.


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