Summary: With the rise of low-value Web sites who sell links to raise the search rankings of other Web sites, Google changes its algorithm to preserve their reputation as a search engine. Reputation is everything, and Google is adjusting its search algorithm against sites that sell their links to firms seeking to raise their search […]

Summary: Search engines are introducing new tools to help users get exactly what they are looking for while offering options that can blacklist sites that users find irrelevant. In Vanessa Fox’s article “Paid links don’t pay off” the SEO expert reports: Google’s action on JC Penny’s use of black-hat SEO tactics. Bing’s increasing market share […]