Why paid links will become a waste of money

Summary: Search engines are introducing new tools to help users get exactly what they are looking for while offering options that can blacklist sites that users find irrelevant.

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In Vanessa Fox’s article “Paid links don’t pay off” the SEO expert reports:

• Google’s action on JC Penny’s use of black-hat SEO tactics.
• Bing’s increasing market share and its new toolbar.
• Google’s Chrome offering a personalized blacklist for users who want to block specific Web sites from reappearing in their search results.
• Google’s new socialized search results.
• Google’s new data up-loader.