Summary: The San Mateo-based SEO firm BrightEdge released an audit of 1,000 companies and found that 25 percent of them back-link to sites that put them at risk of corrective actions by search engine companies. In a TechCrunch article released today, results of a two-week audit by SEO firm BrightEdge show that approximately 25 percent […]
Entries from March 2011 ↓
No suprise, 25 percent of audited companies have illegitimate backlinks
March 10th, 2011 — Technology
Conduct interviews using your iPad
March 10th, 2011 — Technology
Summary: A new iPod touch/ iPhone/ iPad application and accompanying microphone released today by IK Multimedia will allow you to become a mobile audio journalist. Read the TechCrunch review here.
Google changes algorithm to fight content-farms
March 9th, 2011 — Technology
Summary: With the rise of low-value Web sites who sell links to raise the search rankings of other Web sites, Google changes its algorithm to preserve their reputation as a search engine. Reputation is everything, and Google is adjusting its search algorithm against sites that sell their links to firms seeking to raise their search […]
Why paid links will become a waste of money
March 9th, 2011 — Technology
Summary: Search engines are introducing new tools to help users get exactly what they are looking for while offering options that can blacklist sites that users find irrelevant. In Vanessa Fox’s article “Paid links don’t pay off” the SEO expert reports: Google’s action on JC Penny’s use of black-hat SEO tactics. Bing’s increasing market share […]
Chapter 7: Making audio journalism visible
March 8th, 2011 — Journalism Next Chapter Summaries
Summary: Audio can just be as compelling as video or photos in online journalism. Tone can convey emotions, and sound can be layered on top of a visual medium to effectively tell a story. Being able to capture, edit and broadcast an audio file should be in the tool box of any online journalist. If […]
